diff --git a/README.md b/README.md
index cab2723..9af4fbd 100644
--- a/README.md
+++ b/README.md
@@ -15,6 +15,13 @@ Thanks for using! :smile:
 Before you go too far, here is the great docker repo for HackMD.  
 With docker, you can deploy a server in minutes without any downtime.
 
+Heroku Deployment
+---
+
+You can quickly setup a sample heroku hackmd application by clicking the button below.
+
+[![Deploy](https://www.herokucdn.com/deploy/button.svg)](https://heroku.com/deploy)
+
 [migration-to-0.4.0](https://github.com/hackmdio/migration-to-0.4.0)
 ---
 
diff --git a/app.json b/app.json
new file mode 100644
index 0000000..2ed9693
--- /dev/null
+++ b/app.json
@@ -0,0 +1,33 @@
+{
+  "name": "HackMD",
+  "description": "Realtime collaborative markdown notes on all platforms",
+  "keywords": [
+    "Collaborative",
+    "Markdown",
+    "Notes"
+  ],
+  "website": "https://hackmd.io",
+  "repository": "https://github.com/hackmdio/hackmd",
+  "logo": "https://github.com/hackmdio/hackmd/raw/master/public/hackmd-icon-1024.png",
+  "success_url": "/",
+  "scripts": {
+    "postdeploy": "./node_modules/.bin/sequelize db:migrate"
+  },
+  "env": {
+    "BUILD_ASSETS": {
+      "description": "Our build script variable",
+      "value": "true"
+    },
+    "NPM_CONFIG_PRODUCTION": {
+      "description": "Let npm also install development build tool",
+      "value": "false"
+    },
+    "DB_TYPE": {
+      "description": "Specify database type. See sequelize available databases. Default using postgres",
+      "value": "postgres"
+    }
+  },
+  "addons": [
+    "heroku-postgresql"
+  ]
+}
diff --git a/bin/heroku b/bin/heroku
new file mode 100755
index 0000000..12f9cc1
--- /dev/null
+++ b/bin/heroku
@@ -0,0 +1,35 @@
+#!/bin/bash
+
+set -e
+
+if [ "$BUILD_ASSETS" = true ]; then
+  BUILD_ASSETS=false npm install && npm run assets:install
+
+  # setup config files
+  cat << EOF > .sequelizerc
+var path = require('path');
+
+module.exports = {
+    'config':          path.resolve('config.json'),
+    'migrations-path': path.resolve('lib', 'migrations'),
+    'models-path':     path.resolve('lib', 'models'),
+    'url':             process.env.DATABASE_URL,
+    'dialect':         process.env.DB_TYPE
+}
+
+EOF
+
+  cat << EOF > config.json
+
+{
+  "production": {
+  }
+}
+
+EOF
+
+  cp public/js/config.js.example public/js/config.js
+
+  # build app
+  npm run build
+fi
diff --git a/bin/setup b/bin/setup
index 8cd20dc..19edeec 100755
--- a/bin/setup
+++ b/bin/setup
@@ -2,7 +2,9 @@
 
 # run command at repo root
 CURRENT_PATH=$PWD
-cd $(git rev-parse --show-toplevel)
+if [ -d .git ]; then
+  cd $(git rev-parse --show-toplevel)
+fi
 
 if ! type npm > /dev/null
 then
@@ -34,7 +36,7 @@ if [ ! -f .sequelizerc ]; then
 fi
 
 echo "install npm and bower packages"
-npm install && bower install
+BUILD_ASSETS=false npm install && bower install
 
 cat << EOF
 
diff --git a/package.json b/package.json
index 80a0e22..abd6096 100644
--- a/package.json
+++ b/package.json
@@ -6,7 +6,10 @@
   "license": "MIT",
   "scripts": {
     "dev": "webpack --config webpack.config.js --progress --colors --watch",
-    "build": "webpack --config webpack.production.js --progress --colors"
+    "build": "webpack --config webpack.production.js --progress --colors",
+    "assets:install": "bower install",
+    "postinstall": "bin/heroku",
+    "start": "node app.js"
   },
   "dependencies": {
     "Idle.Js": "github:shawnmclean/Idle.js",
@@ -121,6 +124,7 @@
   "devDependencies": {
     "babel-core": "^6.17.0",
     "babel-loader": "^6.2.5",
+    "bower": "^1.7.9",
     "bower-webpack-plugin": "^0.1.9",
     "css-loader": "^0.25.0",
     "ejs-loader": "^0.3.0",